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- Branding- Brand Strategy- News
The branding process should always start with strategy. If we don’t understand what we’re designing, we’re not going to be able to create something which is true and authentic.
Going through a rebrand is an expensive and time consuming process. Getting the timing right can be the difference between creating brand value and wasting money.
Learn how the different font styles inform people’s perception of your brand and how you can use fonts to communicate your brand’s personality.
While fax machines have all but been confined to the history books, the Fax Header Test is still as valuable and important as ever.
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