what is a sprint?
A Brand Sprint is a fast paced, highly productive (but fun!) workshop set over consecutive days that brings together your team to work on your brand.SPRINT OPtions
We bring together your key staff team and, with the support of our specialist brand team, we strip back your organisation to get to grips with what’s important to you and your clients.
Define your core purpose and brand personality
Identify your audience and understand their needs
Decide a on shared future vision and create a roadmap
Refine your messaging to resonate with your audience
Differentiate yourself with a distinctive value proposition
Design your branding to stand out from the competition
Focus your Team
The whole process is very inclusive and even the quietest or most junior team member gets to have a voice.
Your team members should include a decision maker (owner), and employees of various levels and service within the business. It’s not about all outspoken people, it’s about the people who will contribute great value and think creatively about how they see the business.SPRINT OPtions
The Brand Sprint focuses your team on what makes up your brand; getting clarity on your purpose, vision, customer & core offering; and how you position yourself against your competitors in the market.
What is your enduring character, why does the world need you, what would be missed if you were gone?
Which direction are you headed, who do you want to become, how do you plan to get there?
Who are they, what are they looking for, what drives their behaviour, how can we engage them better?
Profiles / Avatars
How do you create value, what makes your offering different, do your customers understand it?
In a 4 Day Sprint, we spend a day focusing on your key messaging for your Marketing and communications.
We will help you develop a narrative framework which communicates your message in a relatable way that engages your audience, and apply this to a chosen part of your marketing collateral - eg. Website homepage.
Tone of Voice
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In a 5 Day Sprint, we spend a day focusing on your branding and visual identity.
Your visual identity sets the tone for how people interpret your brand. We will work together develop your identity and choose the appropriate fonts, colours and imagery that best reflect your brand’s personality.
Naming / Logo
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We recognise the challenges facing every organisation are different. Before we run your sprint, we will work with you to tailor it to your specific context, needs, and desired outcomes.
3 Day Sprint covers the following:
Clarify your offering
Everything in the 3 Day Sprint, plus:
Tone of Voice
Everything in the 4 Day Sprint, plus:
Naming / Logo
Lindsey is a Marketing & Brand Consultant and Sprint Master with over 20 years experience in the Marketing Sector. Lindsey's superpower is her ability to ‘cut through the clutter’ and get teams to work better together to achieve great things for the business.
Andy is a brand consultant coming from a design background, able to bridge the gap between design communications and strategic thinking. With over 15 years in the creative industries, his superpower is being able to make complex ideas simple to understand and bring them to life, fast.
Book a sprint
If you’d like to find out more about running a Brand Sprint and how they can work for your company / organisation, please get in touch to arrange a discovery call with us. ( Required)