Bring your brand into focus
All too often businesses get caught out thinking changing your brand is about a new logo / website, but underneath nothing changes. However, the brands we love are the ones that stand for something bigger than their products or services.
Our strategic workshop sessions are designed to help you recalibrate a fragmented brand; clarify your brand purpose and model; articulate a clear value proposition for customers; and identify your differentiator/niche.
when a brand meets the emotional & aspirational needs of their customers, it creates far beyond their basic functional needs & requirements.
How brands add value
Your brand guide
In seeking to create a powerful brand, our role is of a brand guide; helping you find your own distinctive & authentic brand persona.
Define your core purpose and brand personality
Identify your audience and understand their needs
Decide a on shared future vision and create a roadmap
Refine your messaging to resonate with your audience
Differentiate yourself with a distinctive value proposition
Design your branding to stand out from the competition
You can choose to define your brand or let others decide it for you. an authentic & purpose driven brand can be the reason people .
What is a brand?
We love logos, but a new logo is not going to change your brand. We need to go a lot deeper if we want to build a brand that matters to you, your people, and your customers.
What is your enduring character, what is the goal bigger than money?
Where do you want to be, who do you want to become, how will you get there?
Who are they, what are their needs, what drives their behaviour?
Profiles / Avatars
How do you create value, what makes you different?
How do you communicate in a way people can identify & engage with?
Tone of Voice
How does your branding communicate your brand’s authentic personality?
Naming / Logo
Imagery / Typography
A Brand Sprint is a fast-paced, highly productive (but fun!) workshop set over consecutive days, bringing your team together to work on your brand.
We'll help you get focus on what makes your brand great; getting clarity on your purpose, vision, customer & core offering; and how you differentiate yourself from your competitors.
We recognise the challenges facing every organisation are different. Before we run your sprint, we will work with you to tailor it to your specific context, needs, and desired outcomes.
3 Day Sprint covers the following:
Clarify your offering
Everything in the 3 Day Sprint, plus:
Tone of Voice
Everything in the 4 Day Sprint, plus:
Naming / Logo
If you’d like to find out more about running a Brand Sprint and how they can refocus your brand, please get in touch to arrange a discovery call with us.