We work with businesses to better communicate their message through their branding. Whether you're launching a new product/service, refreshing your identity, or repositioning your business, we'll help you maximise your branding.
Good branding will increase awareness by positioning your brand to stand out from competitors; grow your customer base by elevating your marketing and communications, and increase your profitability by raising the perceived value of your product/service.
The rebranding process presents a unique opportunity to reposition yourselves in the mind of your customer. It's important to invest in a thorough process to ensure lasting change.
Understand the challenges and opportunities for brand growth
Defining what you stand for, and how you bring your proposition to life
Clarify your message so it's easy to understand and engages your audience
Tone of Voice
Designing your visual identity frameworks to ensure you stand out
Naming / Brand Identity
Imagery / Typography
Ensuring your new branding is consistent across all media & platforms
Print / Web / Video
Online / Social Media
Exhibition / Signage
Overseeing development of your brand to maintain relevance and growth
We like logos* but a new logo/website is not going to transform your business.
We need to go deeper if we want to build a brand which goes beneath the surface.
*We talk about logos and all that jazz later in the process.
It’s important to have a clear understanding of the unique challenges & opportunities your business faces. The more we can base our work on insight and measurable indicators, the better our chances of creating meaningful and lasting change.
Through workshops and strategy sessions, we will work with you to identify what makes up your brand; getting clarity on your purpose, vision, customer & core offering; and how you can differentiate yourselves in the marketplace from your competitors.
We will help you develop a narrative framework which communicates your message in a relatable way that engages your audience, and apply this to a chosen part of your marketing collateral - eg. Website homepage.
Naming / Architecture
Tone of Voice
Taking direction from our strategic work, we will design your brand identity and create branding guideline which determine the fonts / colour palettes / imagery to bring consistency to your visual communications and bring your brand’s personality to life.
As your design communications partner, we can help you roll out your branding across all media and brand touch-points. We’ll ensure you look great across every platform, giving customers confidence in your brand.
We continue work with you to move the brand forward after relaunch to keep it fresh / innovative, leading the brand development process, and being pro-active by taking responsibility for creative & strategic direction.
We work directly with clients to develop their branding and support their marketing with design communications. To see examples of our client work, view the case studies below.
Show your personality
Before, our branding felt too impersonal and corporate, lacking empathy and expression of our core essence of energy. It did not connect with our audience which, for a people consultancy, is highly important.
Now, we now have a brand which shouts and smiles at you! It captures the feeling, you instinctively know that when you partner with Champs it will be fun, confident and energetic.
Our team were seeking to rebrand in order to better communicate the nature of our organisation. The rebranding process helped us to sharpen our thinking and brand identity.
Dynamx enabled us to communicate this reimagining through a new identity which was relevant and engaging. It’s made a huge difference and has been a significant contributing factor to the growth we have experienced.
Dynamx / CCT Creative Ltd Enterprise Centre Bridge Street Derby DE1 3LD
DYNAMX is a trading style of CCT Creative Ltd | CCT Creative Ltd is a company registered in England | Reg Office: Enterprise Centre, Bridge Street, Derby, DE1 3LD | Company Reg No. 5951882 | VAT Reg No. 893196773