branding

Strategy / Identity / Creative

See work

Brands with personality

We work with businesses to better communicate their message through their branding. Whether you're launching a new product/service, refreshing your identity, or repositioning your business, we'll help you maximise your branding.

Good branding will increase awareness by positioning your brand to stand out from competitors; grow your customer base by elevating your marketing and communications, and increase your profitability by raising the perceived value of your product/service.

Process

The rebranding process presents a unique opportunity to reposition yourselves in the mind of your customer. It's important to invest in a thorough process to ensure lasting change.

Strategy

Research

Understand the challenges and opportunities for brand growth

Brand Review
Customer Analysis
Competitive Audit
Strategy

Positioning

Defining what you stand for, and how you bring your proposition to life

Brand Positioning
Brand Architecture
Value Proposition
Research

Messaging

Clarify your message so it's easy to understand and engages your audience

Brand Narrative
Key Messaging
Tone of Voice
Branding

Identity

Designing your visual identity frameworks to ensure you stand out

Naming / Brand Identity
Branding Guidelines
Imagery / Typography
Implementation

Creative

Ensuring your new branding is consistent across all media & platforms

Print / Web / Video
Online / Social Media
Exhibition / Signage
Management

Management

Overseeing development of your brand to maintain relevance and growth

Marketing strategy
Branding oversight
Brand review
We like logos* but a new logo/website is not going to transform your business.
We need to go deeper if we want to build a brand which goes beneath the surface.
*We talk about logos and all that jazz later in the process.
What is a brand?
Brand Iceberg Illustration
Writing notes in a book

Research

It’s important to have a clear understanding of the unique challenges & opportunities your business faces. The more we can base our work on insight and measurable indicators, the better our chances of creating meaningful and lasting change.
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Brand Review
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Customer Analysis
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Competitive Audit

Positioning

Through workshops and strategy sessions, we will work with you to identify what makes up your brand; getting clarity on your purpose, vision, customer & core offering; and how you can differentiate yourselves in the marketplace from your competitors.
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Brand Positioning
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Brand Architecture
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Customer Journey
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Value Proposition
Brand sprints
Logo image grid
Writing notes in a book

Messaging

We will help you develop a narrative framework which communicates your message in a relatable way that engages your audience, and apply this to a chosen part of your marketing collateral - eg. Website homepage.
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Naming / Architecture
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Brand Narrative
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Tone of Voice
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Key Messaging

Identity

Taking direction from our strategic work, we will design your brand identity and create branding guideline which determine the fonts / colour palettes / imagery to bring consistency to your visual communications and bring your brand’s personality to life.
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Logo / Brand Identity
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Branding Guidelines
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Imagery
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Typrography
Case studies
Logo image grid
Writing notes in a book

Creative

As your design communications partner, we can help you roll out your branding across all media and brand touch-points. We’ll ensure you look great across every platform, giving customers confidence in your brand.
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Print Design
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Web Design & Development
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Advertising / Social Media
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Exhibition / Signage
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Video Production
Creative services

Management

We continue work with you to move the brand forward after relaunch to keep it fresh / innovative, leading the brand development process, and being pro-active by taking responsibility for creative & strategic direction.
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Marketing Strategy
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Branding Oversight
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Brand Review
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Work

We work directly with clients to develop their branding and support their marketing with design communications. To see examples of our client work, view the case studies below.
Champs Logo

Show your personality

Before, our branding felt too impersonal and corporate, lacking empathy and expression of our core essence of energy. It did not connect with our audience which, for a people consultancy, is highly important.
Now, we now have a brand which shouts and smiles at you! It captures the feeling, you instinctively know that when you partner with Champs it will be fun, confident and energetic.
Ruth Cooper-Dickson
Founder Champs Consulting
Case study

increase Your value

We had the branding of a startup and it was holding us back. We needed people to take us more seriously and increase the perception of our brand in order for us to grow the way we wanted.
Since rebranding we’ve been able to increase our prices by 30% and our revenue is up by 200%. The rebranding process helped us go from a startup brand to high-end service provider.
Joseph Malik
Managing Director, The Distractions
Case study
The Distractions Logo
Limitless Logo at event

Engage Your Audience

Our team were seeking to rebrand in order to better communicate the nature of our organisation. The rebranding process helped us to sharpen our thinking and brand identity.
Dynamx enabled us to communicate this reimagining through a new identity which was relevant and engaging. It’s made a huge difference and has been a significant contributing factor to the growth we have experienced.
Tim Alford
National Director, Limitless Elim
Case study

discuss

If you have a branding project you'd like to discuss with us, we can book a discovery call to find out more about your needs and goals. Please fill out the form below and we will be in touch.

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