workshops

Maximise your brand
Livestream: June 26, 2020

Learn the strategies and principles, tools and techniques you can use to Maximise your Brand

Find your why

Increase brand Value

know your customer

Andy Cogdon teaching a class
Introduction
Are you trying to build your brand, or looking to step up your existing branding?
If you’re struggling to stand out, fed up of competing on price, your message is getting lost, or you're losing out to more established brands... This workshop is for you!
We will teach you the basic building blocks of Brand creation & management, and show you how to apply them effectively in your business context.
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What we cover

In this interactive workshop, we will help you define your brand, and show you how to use the tools of branding to elevate your message, engage more customers, and grow your business.

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What are Brands
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Customer Analysis
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How Brands add value
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Defining your Purpose
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Brand Positioning
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Branding Toolkit
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We all know that a brand is not a logo...
But, when a logo becomes symbolic of the values and characteristics of your business, we attribute the word BRAND.
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Strategic Framework

We will demystify how brands work. We’ll go into the strategic frameworks behind a brand and learn how they establish trust and loyalty with customers, and why people are willing to pay more for a product or service they ‘believe in’.

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Purpose

What is your enduring character, why does the world need you, what would be missed if you were gone? 

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Personality

How will people relate to your brand in a way that goes beyond product and services?

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proposition

How do you create value for customers, and what makes your offering different to everyone else?

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customer

Who are they, what are they looking for, what drives their behaviour, how can we engage them better?

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Messaging

How do you communicate your message in a relatable way that engages your audience?

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Branding

How can your branding elevate your message and influence the perception of your brand?

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Who is it for?
This workshop is designed for anyone who has a level of control or responsibility for the health, growth, and direction of your organisation's brand.
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Leaders / Managing Directors
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Entrepreneurs / Owners
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Brand / Marketing Managers
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Business Development Managers
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Marketing Professionals
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Andy Cogdon teaching

Includes

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3 hour Workshop

Designed to fit in a morning or afternoon, so as not to take up the whole day.

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ParticiPAte Online

Learn from the comfort of your own home, or at your office desk.

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Actionable Worksheets

Created to help implement learnings into your own business context.

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group participation

Learn from others, share your insights, and get live feedback from the group

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1hr follow-up
call with andy

Opportunity to discuss 1-2-1 the specific challenges you're working through.

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Andy Cogdon trainer
Trainer

Andy Cogdon

A new logo or website will not make up for a badly positioned brand. In this workshop I'll help you clarify who your brand is for, what you stand for and how you stand out.
Andy is a brand strategist and designer who's been working in the creative industries for over 15 years, bridging the gap between strategy and creativity.
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Recommendations
Testimonials from past delegates of our Workshops
Andy demonstrated exceptional knowledge around the subject, and subsequently I've applied what I've learned practically within my daily working activities. I recommend Andy as a professional who can support businesses to grow brand awareness and stakeholder engagement.
Barry Aldridge
Head of Marketing, Flotec Industrial Ltd
Within three hours, Andy manged to explain what a brand and branding is, how to determine your brand, covered many of the key considerations, the classifications of brands and how to create your own branding.
Klara Fisken
Marketing and Communications officer, Upperton Pharma Solutions
After being on this workshop, I have completely changed my perspective on what the service I offer businesses is. As a consequence of this workshop and Andy's expertise, I have changed my branding and marketing strategy.
Ian Whyld
Director, Elevated Consulting Ltd
As an interior designer, branding is very important for me. It was a great workshop and Andy delivered the topic in a very clear and effective way. It was great training and there was plenty of learning to take away with you. Thank you so much, Andy!
Emma Martin
Owner, Emma Martin Interiors
The workshop encouraged each of us to focus on the 'big ideas' at the core of our companies, while helping us to better understand how best to communicate this to our target market. We were given opportunities to apply each concept and exercise to our own businesses, and I left with both a new-found perspective on my company's identity, and a clear understanding of the importance of being a purpose-driven business.
Sophia Searle
Membership and Communications, Rail Forum Midlands
Andy was an excellent presenter, providing valuable content in a format that was engaging and thought provoking. I took away lots of thoughts and ideas on how to make my brand more meaningful and effective. I would highly recommend Andy to any of my colleagues.
Chloe Maudsley
Managing Director, Derbyshire Institute of Sport
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Upcoming dates

If you can't make any of the dates below but like to be notified about future workshops, or have any questions about the workshops below, please get in touch with us here.

Livestream

26 June 2020

9.30-12.30pm GMT

£150.00+vat

£180.00 inc. VAT

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100% satisfaction Guarantee

If you are not completely satisfied with your workshop experience, we are happy to offer a full refund within 30 days from date of the workshop.

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To register for the workshop, please fill in the form below. An invoice will be generated and sent to you within 48 hours. (Required)

£150.00+vat

£180.00 inc. VAT

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