Objectives
The company is growing rapidly, and as part of their expansion they wanted to take the opportunity to rebrand and develop their online web presence to better distinguish themselves in an increasingly crowded and competitive marketplace.
Outline
Champs felt their old branding and logo looked too corporate. What clients loved about Champs was its anti-corporate feel. They wanted an identity which felt more personal, relatable and human.
Work
We created a new visual identity around 3 key words identified as the characteristics of their brand; Energetic, Personal, Knowledgeable. We’ve also gone on to design a series of sub-brands and product logos.
