Andy CogdonAndy Cogdon

Authentic

BRands

Helping brands communicate their 'Why' with clarity and confidence

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Andy Cogdon
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Branding Specialist
Research, Strategy, Branding, Implementation, Management

We work with businesses and organisations to get clarity on their brand; helping to design better futures, establish deeper relationships, and creating higher value.

Where marketing agencies deliver the ‘What’, we help you find your ‘Why’.

Brand

Services

Workshops

Strategy

Unleash the power of your brand with strategic & creative thinking
Brand Purpose & Personality
Differentiating Value Proposition
Story / Messaging
Branding

Branding

Bring your brand to life with creative visual design
Brand Identity Design
Style Guidelines
Creative Services
Hello
Insight
A brand is any company, product or service with a personality.
The perception of your brand creates opportunities to connect with your audience on a deeper level.
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Iceberg
Insight
We like logos but a new logo/website is NOT going to transform your business.
We need to go deeper if we want to build a brand which goes beneath the surface level.
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Person
Insight
Brands allow us to relate to companies & products the same way we relate to people & communities, taking us beyond commodity to lifestyle & culture.
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Value Triangle - Function/ Emotion / Identity
Insight
When a brand meets the emotional & aspirational needs of their customers, it creates value far beyond their basic functional needs.
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Authentic
Insight
We love authentic brands; where product & service are aligned with purpose & personality.
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Why How What
Insight
They stand for something BIGGER than what they sell or provide, and communicate from the inside out.
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Brand Presence, Culture, Capabilities, Offering
Insight
When your 'Why' is at the CORE of your brand, it has the power to increase your presence; unify your culture; maximise your capabilities; and shape your offering.
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Brand Orbit
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Moving from a product to purpose centred brand allows your offering to evolve, creating new opportunities for exploration & innovation
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Tribe
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Your brand story has the power to unite your team, and your customers, creating community & connection in the pursuit of a common goal.
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Heart Thumb Print
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Customers are willing to pay more and stay loyal when they share your values. They trust you as your brand says something about who they are and what they believe.
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Brand Brief
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You can choose to define your brand or let others decide it for you. An authentic & purpose driven brand can be the reason people choose you.
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Brand
Insight
If you are looking for someone to guide you through the brand development process, we're here to help.
Talk to us about one of our Core Strategy Workshops to get focus on your business or organisation's brand.
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Testimonials

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Case Studies

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Contact

If you have an opportunity or project you'd like to discuss, please fill out the form below and we will be in touch.

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