Background

With a change of leadership and direction came the desire for a new name and identity to capture their renewed sense of purpose. ‘Limitless’ was chosen as a new name for the department, capturing their new mission to inspire a Limitless Generation.

Work

A new logo was created along with a series of sub-brands which had their own icons and brand colours. We’ve also helped create lines of merchandising including t-shirts, hoodies, hats, bottles, and more.

Creative

Each year, we create new branding for their annual calendar of events. The events all follow the same over-arching theme, but use the sub-brand colours and icons to differentiate.