Naming, Logo Design, Branding, Advertising, Exhibition, Merchandise
Limitless supports the work of local churches, runs multiple initiatives, and hosts events for thousands of young people every year. With a change of leadership and direction came the desire for a new name and identity to capture their renewed sense of purpose.
After settling on the 'Limitless', the new name drove the design concept. The new logo couldn’t be boxed in, and it couldn’t be a container for elements. The new identity allows the imagery to show through whilst having enough distinctive characteristics to be distinctive and memorable. Branding elements were developed to distinguish between the different initiatives and events.