Background

The Distractions needed a new identity to reflect their high-end status, and help reposition them from where they started out as function band to where they are now as a live musical entertainment agency.

Strategy

The branding needed to feel premium, modern, and exclusive. It was important not to follow a typical wedding style as they wanted to move beyond the wedding industry to expand into the corporate space.

Deliverables

We created a new visual identity and helped them to overhaul both their offline and online marketing material, and re-designed their exhibition stands for the National Wedding Show and other industry events. We worked with their web developer to create a new website focussed primarily on mobile expereince.