Background
With a change of leadership, Victory Church wanted a new brand identity which resolved some of the problems with their old logo, and became symbolic of a new direction for the church.
Direction
The previous identity was deemed to be too aggressive, with some seeing the red cross element to look like a burning cross. They were looking for a fresh identity which was friendlier, more approachable, and which helped them to build bridges with the communities they serve.
Design
Using the V, we created a flag icon, allowing the V to work as a stand alone icon or as the full logo lockup. This gives victory a stronger identity on their digital platforms, and the typeface creates a fresh, clean and modern feel.
Delivery
We worked with their leaders and media team to help roll out the new branding across their various touch-points, designing brochures / welcome packs, new signage, banners, and creating graphics for digital media.
