Branding, Logo Design, Style Guide, Signage, Promotional Material,
With a change of leadership, Victory Church wanted a new brand identity which resolved some of the problems with their old logo, and became symbolic of a new direction for the church. The previous identity was deemed to be too aggressive, with some seeing the red cross element to look like a burning cross. They were looking for a fresh identity which was friendlier, more approachable, and which helped them to build bridges with the communities they serve.
Using the V for Victory, we created a flag which allowed the V to stand on it's own as an icon, as well as with the full version of the logo. This gives victory a stronger identity on their digital platforms, and the typeface creates a fresh, clean and modern feel. Moving the colours from red to blue/green sets a more friendly and approachable tone.