Victory Church

Rebrand for church in South Wales, with a congregation spanning 3 locations, and global audience through its streaming service.


Branding, Logo Design, Style Guide, Signage, Promotional Material,


With a change of leadership, Victory Church wanted a new brand identity which resolved some of the problems with their old logo, and became symbolic of a new direction for the church. The previous identity was deemed to be too aggressive, with some seeing the red cross element to look like a burning cross. They were looking for a fresh identity which was friendlier, more approachable, and which helped them to build bridges with the communities they serve.


Using the V for Victory, we created a flag which allowed the V to stand on it's own as an icon, as well as with the full version of the logo. This gives victory a stronger identity on their digital platforms, and the typeface creates a fresh, clean and modern feel. Moving the colours from red to blue/green sets a more friendly and approachable tone.

Victory Church logo before and after
Victory Church final logo
Victory Church logo application - banner / screen / icons
Victory Church branding applications - t-shirt / mug / brochure / flags
Victory Church leadership and values poster design
V1000 and Livestream
Victory Church roller banners
Victory Church Icons and Instagram
Case Studies
We work directly with clients to develop their branding and support their marketing with design communications. To see examples of our client work, view the case studies below.
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